Success in real estate is heavily influenced by the relationships you cultivate.

We don’t get endless attempts to try again. We get a few swings at bat. And you need to connect just right to hit a home run with prospects. Unforced errors can cost your team a lot of money.

Here are three common mistakes that kill deals:

1. Ignoring the psychology of success

2. Positioning yourself as a commodity

3. Ghosting your prospects online

To win deals, do this instead:

1. Leverage the familiar

Your offer will be easier to recall if your audience relates.

So, build on what they know and love – build on associations.

This is what we call branding, or visual communication.

2. Try the Apple approach

Commodity efforts generate commodity results.

Don't present information. Curate and share a story.

Design is the soundtrack that our attention dances to.

3. Own your digital footprint

Do you have a website? Are you proud of it?

Don't pay rent to middlemen who will gladly shut off leads.

Build the bottom of your funnel to differentiate and close prospects.