Digital Marketing Websites
Data Center Marketing
ABX-1 was the first data center development launched by PowerHouse Data Centers. With their logo already complete, the property owners/developers turned to the Barton Agency team for help activating their new brand in the marketplace.
Client
ABX-1 Data Center
Challenge
Marketing a high-stakes development
Services
GTM Activation, Website, Sales Enablement
Results
30-year Prelease + $1B Joint Venture
The Process: Electrifying the Market
We leveraged the ABX-1 brand to launch a series of animated, eye-catching marketing eblasts over several months. Each outreach featured clear messaging centered around one key takeaway, maximizing impact and creating easy touchstones for leasing conversations.
At the same time, we developed a digital marketing website that was engaging and easy to use. This streamlined efforts for the leasing team by providing a central hub for key building information and project updates.
ABX-1 was an immense success. The owners secured a full-building, 30-year prelease six months before construction was even complete. This solidified investor appetite for additional developments, leading to a 2-msf development pipeline.
Barton Agency continued providing direct presentation support to help developers win key approvals for additional data center projects in Virginia, North Carolina, and Nevada.
By focusing on essential differentiators, our marketing strategy made key information easy to qualify, and easy to recall, creating intense interest and sustained leasing momentum throughout the construction process. Quick lease-up drove an expanded development pipeline which Barton Agency continued serving with presentation design, helping secure critical approvals for subsequent data center projects.
Client Results:
100% preleased 6 months before completion
Magnetized interest in new development platform
2 million square feet of additional projects planned
